Website promotion refers to marketing techniques, tactics, and actions intended to drive web traffic to a website, whatever the nature of the site's content.
Website promotion is closely related to web marketing and advertising today, as most businesses have an Internet presence. In the case of online businesses, the website is the business, but brick and mortar businesses establish websites as a means of marketing the business and, of course, that requires promoting the website, as well.
Many businesses will employ marketing and advertising professionals to handle the job of marketing their business, and search engine optimization professionals to drive traffic to the site. These services are covered in the Marketing & Advertising and Search Engine Optimization categories that we have linked to below, or perhaps one of their subcategories. The focus of this category is on the software that businesses and webmasters might use to handle some of these tasks in-house.
For that matter, not every website is a business. There are informational sites, forums, and other websites on the Internet that are operated with no profit motive beyond, perhaps, recouping the cost of keeping the site online. The webmasters and forum administrators responsible for these sites will market their sites, as well, but they are more likely to handle the marketing themselves, either manually or through the use of software.
In order for a website to be found on the Internet, it needs to show up in search engine results, and this may require the incorporation of Internet marketing, relationship-building, and search engine optimization. This will probably involve analytics, research, social media campaigns, link building, and a variety of actions that may be facilitated by software.
Small businesses may not have the budget necessary to hire professionals to do the work, and someone who puts up an informational site may not be interested or able to spend a lot of money on marketing the site, but these tasks will have to be performed, nevertheless. Software may be able to help and, for that matter, the professionals make use of software, also.
Businesses or individuals with the technical skills to do so effectively might choose to keep their promotional efforts in-house rather than outsourcing it to SEO or marketing agencies, and they will likely employ software to some extent.
The focus of this category is not on web promotion, but on the software that has been designed for website promotion.
Categories
@Marketing & Advertising@Search Engine Optimization |
Recommended Resources
Specializing in web promotions and Internet marketing, the software development company is headquartered in Sydney, Australia. Its software products include a complete Internet marketing suite, social media management tool, search engine software, social submission software, pay-per-click (PPC) software, email marketing software, and search engine submission software, as well as software for search engine position analysis, business management, and web-based marketing.
http://www.apexpacific.com/
Based in California, the global software company is designed to allow businesses and marketers to manage and optimize their business websites, or that of clients, offering applications for search engine optimization, paid search advertising, email marketing, and link exchanges. Available for purchase online, its products include SEO Suite, PPC BidMax, Xgen SEO, Dynamic SEM, Mail Communicator, PPC AdMax, and Internet Marketing Suite, each of which is highlighted here.
http://www.apexpromotion.com/
Bronto Software was acquired by NetSuite in 2015, and NetSuite became part of Oracle in 2016, making Bronto part of Oracle. The Bronto Marketing Platform is a cloud-based marketing suite that focuses on email, SMS, social media, and web communications, from a single platform, with the ability to create targeted, relevant, cross-channel messages, and to automate email marketing campaigns, as well as integration with several other programs, analytics, and reporting.
https://bronto.com/
Intended for webmasters and business site owners, Hello Engines! is a software package designed to ensure that a website is technically error-free and optimized for search engines. The application will conduct an analysis of the site, listing any technical errors or other problems in structured tables, and problems can be corrected within the program itself. It also checks search engine rankings, includes links submission facilities, and can present customized reports.
https://www.hello-engines.com/
Headquartered in Germany, the company has a sales office in Minnesota. Its iBusinessPromoter software is a search engine optimization tool intended for in-house business promotion and on-page optimization. The user chooses a keyword and search engine, and IBP analyzes the webpage, offering detailed suggestions as to what needs to be changed on the page. Other features include submission tools, a link-builder, rank checker, HTML validator, and spider simulator.
http://www.ibusinesspromoter.com/
Developed by Mystik Media for use on Microsoft Windows operating systems, Link Checkup is a software program designed to monitor the placement of advertising links, banner ads, link exchanges, and other links that have been accumulated for your site over time. During website re-designs or updates, sometimes links are lost, perhaps even ones that you have paid for. Link Checkup can monitor the sites that you have links on so that you know when they have been removed.
http://www.mystikmedia.com/link-checkup.asp
SEO Administrator is a set of search engine optimization and website promotion tools that includes a ranking monitor and link popularity checker, a site indexation SEO tool, link exchange tool, and site analyzer, along with a log analyzer, keyword suggestion tool, HTML analyzer, and others, each of which are highlighted here, along with available versions and prices. There are three editions: standard, professional, and expert, along with a start-up SEO package.
http://www.seoadministrator.com/
Offering site submission software in four versions (Standard, Pro, Platinum, and Enterprise), the Standard version is designed for smaller companies seeking to handle their own site promotion, while the Pro version is for companies with multiple websites, and the Platinum and Enterprise versions are for companies who wish to automate their promotions. Prices and features are compared side-by-side, and product history and free downloads are highlighted, along with a reseller program.
http://sharewarist.com/
Socioboard is an open-source technology enabler from India, intended to help businesses better utilize social media. Offering both free and open-source, as well as a commercial version of the social media management, analytics, and reporting platform, supporting nine social media networks, available as a web application and on iOS and Android mobile devices. Its products are described in detail on the site, which also includes a support wiki and an informational blog.
https://socioboard.org/
Three products are promoted on this site: Article Submitter, Website Submitter, and Website Popularity. Through the Article Submitter, an article can be submitted to fifty article directories quickly, while the Website Submitter is used to submit a site link to more than four thousand directories, and the Website Popularity application generates reports on the number of pages a site has on major search engines. Each of these are described and may be purchased online.
http://www.submitsuite.com/
Trellian Software’s flagship products, SubmitWolf and SEO Toolkit, were developed in 1997. SEO Toolkit is an automated submission too that includes a rank checker, meta tag editor, PPC bid comparison, keyword suggestion tool, keyword density analyzer, reciprocal link checker, ranking advisor, link popularity and saturation monitor, a Google sitemap generator, paid inclusion manager, and ROI calculator, while SubmitWolf is now integrated with SEO Toolkit.
http://www.submitwolf.net/
Offering a free edition and a commercial one, SEO Studio Lite Free Edition reports on search engine rankings, keyword analysis, and link popularity, also offering a scheduler and SEO training. The licensed version of SEO Studio removes some of the limitations of the Lite edition, and offers 12 months of search engine database updates, and can be used to create customized SEO, keyword, ranking, and submission reports with the user’s own information and logo.
http://seosoftware.trendmx.com/
Intended for business owners who want to control their own search engine optimization and promotion needs, the software is available through a software-as-a-service (SaaS) pricing model, through monthly memberships. Its features include keyword research, on-page SEO tips, natural link building, and content marketing, offering easy-to-follow tasks, step-by-step tutorials, and off-page strategies. A promotional video is available, and its features are highlighted.
http://www.websiterocket.com/
Originating in 1998, Wordtracker is a web-based SaaS tool for keyword research, which can now be accessed through its API, keyword research tools, and reports. With pricing based on a monthly subscription, with a discount for annual payments, the software is designed to help webmasters and SEO professionals determine the best keyword results to boost the site’s place in the search engine rankings, discover possible new market niches, and attract targeted traffic.
https://www.wordtracker.com/
