Software applications designed for use in the marketing industry are the focus of resources listed in this category.
Of course, every business is engaged in marketing to some extent, since it is the process of creating relationships with prospective clients and satisfying current customers. Although many businesses may employ marketing software in-house, many others will employ marketing agencies, and it is to these agencies that the larger marketing software packages are targeted.
Two major types of marketing are business-to-business (B2B) and business-to-consumer (B2C) marketing.
In a B2B transaction, a product is sold from one business to another, rather than for consumption. This might involve equipment, component parts, or supplies, raw materials, or processed materials, as well as business services. For example, a manufacturing company that produces steel widgets would, in all probability, purchase the steel and other materials used in the production of its widgets from a steel manufacturing company, and its business offices would be in need of all sorts of office supplies. The process of marketing these materials to the widget company would be considered B2B marketing.
One type of B2B product purchases include producers, like the widget manufacturer above, who use the products sold through B2B marketing to make their own goods. Resellers are another; they buy B2B products to resell them through retail or wholesale establishments. This could be a widget store that buys widgets from the widget manufacturer to resell them to widget consumers. Governments and institutions also purchase B2B products for their use, such as office supplies and the services of various contractors.
B2C marketing involves a business marketing its products to the people who are going to use them. The widget store would market the widgets that it purchased from the widget manufacturing company to people who need widgets.
The type of marketing that most of us are exposed to every day is B2C marketing because we're consumers. B2B marketing is most often done through personal selling, although a B2B seller might see a need to publicly extol the superiority of its product to the public so that potential business clients will be encouraged to buy their product.
For the most part, marketing emphasizes the four chief concerns relating to business decisions: product, price, promotion, and place.
The actual marketing is conducted in a variety of ways, including television and radio commercials, magazine and newspaper ads, online advertising, social media, billboards, transit ads, direct mail advertising, and event sponsorships. For the purpose of categorization here, online and email marketing is covered in our Marketing & Advertising category, which can be found in the Internet section of the Computers & Internet category, or you can simply click the link provided below.
Various types of software are used in different aspects of marketing, and any of these that are designed specifically for marketing purposes are appropriate for this category.
One way in which software is used in marketing is in what is known as marketing automation. This refers to comprehensive software platforms and technologies designed for marketing departments and marketing companies to effectively market on multiple channels while automating repetitive tasks. It is a platform upon which marketers plan, coordinate, manage, and measure all of their marketing campaigns, online and offline.
Whether a comprehensive software platform of a program intended to deal with one small aspect of marketing, any software designed for marketers and marketing companies is appropriate for this category.
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Recommended Resources
The Act-On marketing automation platform allows marketers to create segmented and highly personalized automated email campaigns, identify and pursue new opportunities, and leverage several scoring models to provide sales with in-depth insights, including email marketing, web lead generation, social media marketing, marketing analytics and reporting, account-based marketing, CRM connectors, and Martech integrations, available through monthly subscription plans.
https://www.act-on.com/
Now including Marketo Engagement Platform, the Adobe Marketing Cloud allows clients to manage, personalize, optimize, and orchestrate cross-channel campaigns across business-to-business (B2B) and business-to-customer (B2C) cases, including the Adobe Experience Manager, Adobe Campaign, the Adobe Target personalization engine, and Marketo Engage, each of which are highlighted here, with illustrations, client testimonials, and other details.
https://www.adobe.com/marketing-cloud.html
Based in Pittsburgh, Pennsylvania, Ennect designs software for marketers. Its software includes Ennect Mail, a web-based email marketing software, available through a flexible, pay-as-you-go model. Others include Ennect Survey and Ennect Sweeps, both of which also use a pay-as-you-go model. Details of its features and pricing details are published to the site. The company also features Ennect Event, which allows for online registrations, confirmations, and payments, as well as reports.
http://www.ennect.com/
Operating globally, with offices in Poland, the United States, Canada, Malaysia, and Russia, GetResponse offers a comprehensive line of marketing software for small and large companies interested in implementing high-impact campaigns that drive marketing ROI. Its software solutions include marketing automation, landing pages, an image editor, responsive design, forms, webinars, customer relationship management (CRM), and perfect timing, and is available in monthly subscription plans.
https://www.getresponse.com/
Founded and built by marketers for marketers, Markodojo provides a marketing management platform that spans the full range of marketing, integrating marketing management, agile best practices, customer relationship management, and Internet collaboration that helps marketers reach out to customers, sales, and other client relationships. Its subscription pricing plans include a free option, a quarterly payment option, and an annual payment option, which are highlighted here.
https://www.markodojo.com/
The Chicago-based company offers a customer relationship management (CRM) system that includes a variety of modules, including readiness training, coaching, and learning, as well as interactive selling tools, reports, analytics, AI content, and a meeting assistant, on top of a core sales enablement platform that includes mobile presentations, sharing and tracking content, and integration compatibility. Advisory services are also available, including personalized workshops.
https://www.mediafly.com/
Affiliated with Palo Alto Software, Mplans offers a line of software solutions that includes Sales and Marketing Pro, its comprehensive marketing plan software, as well as Business Plan Pro and LivePlan, its flagship business plan software, which is cloud-based. Its marketing software is available by direct purchase, offering sales forecasting and budgeting tools and sales presentations, including charts, tables, and a proven format. A 60-day money-back guarantee is available.
https://www.mplans.com/flp-marketing-software.php
Developed by VeraCore Software Solutions since 1981, VeraCore is a powerful suite of software systems designed for organizations that provide direct marketing services, as well as fulfillment companies to manage their operations with a flexible solution that integrates an order management system with a warehouse management system, available through a SaaS pricing model. The markets served are defined, along with client testimonials, white papers, and videos.
https://www.veracore.com/
