Self-publishing is a method of publishing a book as the author, without the use of a publishing company.
While music and visual arts can also be self-published, this is the book publishing section of our guide so we will focus on self-publishing books. This is a method in which authors write a book, arranging for the elements of the publishing process, such as editing, designing, and formatting, without the assistance of a publishing house.
Authors who opt to self-publish their books have full control over the process and higher royalty rates. While they may have to front the costs of printing and anything else that they may want to outsource, such as editing, they usually maintain full rights over their work. Self-publishers oversee the entire publishing process, from the beginning to the end. They do so at their own expense but maintain full ownership of their book rights.
Traditional book publishers purchase certain rights from the author in order to publish the work. This relieves the author from having to front the costs of publishing but, in return, the author gives up some of the rights over his work. Traditional book publishers are the gatekeepers, in that they determine which books they will publish, as well as the extent to which a particular book will be promoted.
Self-publishing used to be more complicated and expensive than it is today. Prior to the introduction of print-on-demand technology, self-publishers would have to engage the services of a printing company or vanity press, which was expensive, sometimes complicated, and carried risks.
Print-on-demand technology, utilized by Amazon and other online book retailers, allows for books to be printed after orders are placed, eliminating the cost of storing inventory that may or may not be sold. Several small presses have replaced or are supplementing their traditional printing equipment with print-on-demand equipment. Several academic presses, university presses, and bookstores are utilizing print-on-demand services, as well.
In the past, and to a lesser extent, even today, a stigma has been attached to self-publishing. Traditional publishers are highly selective about what they will publish. Most manuscripts submitted to a publisher are rejected. When accepted, submitted works are assigned to editors and proofreaders, who will refine the work further. Without this support system, self-published books are likely to be sub-standard by comparison. However, many authors use services such as beta readers, critique groups, and professional editors to provide these services, and some of them have enjoyed success equivalent to those produced by traditional publishers.
In order to be published by a traditional publisher, an author must first engage the services of an agent whose task is to find a publisher willing to publish the work. At that point, the editing process could take a year or more. Because of this, speed is a major advantage of self-publishing. When using print-on-demand, the disadvantage of upfront start-up costs can be eliminated. Self-published authors maintain artistic control over their work, and they can expect to receive a larger percentage of the profits.
Disadvantages to self-publishing include the fact that there is still a stigma attached to it, as self-published books are often equated with vanity presses. Another difficulty is in finding shelf space in retail bookstores. Even when using print-on-demand services, self-published authors will have to pay the cost of advertising and marketing, either in time or money. A significant drawback to self-publishing is that without the legal teams engaged by traditional publishers, the risk of someone plagiarizing self-published works is higher.
Self-publishing a book can be rewarding for a number of reasons, and it can be the only option available for most people. However, there are disadvantages that should be considered.
Keep in mind, also, that many subsidy publishing houses, as well as vanity presses, market their services as self-publishing, and this is not always an accurate representation. When the author retains control over the publishing process, as well as full rights to his book, then this might appropriately be considered a self-publishing resource. Otherwise, it's a subsidy publisher. There isn't necessarily anything wrong with that, but subsidy publishers are not self-publishers.
 
 
Recommended Resources
Barnes & Noble, a prominent book retailer, maintains this publishing business in addition to its retail stores and other entities. Through B&N Press, authors can choose a format for their e-book, and prepare and upload their manuscript files. B&N Press will assist in formatting interior and cover files so that they are ready to upload. Once uploaded and set up, the author can hit publish and the book will soon appear on the Barnes & Noble website, and be available as an e-book and print book.
https://press.barnesandnoble.com/
Specializing in ghostwriting services, book cover design, book proofreading, and editing services, book publishing services, and book marketing services, the latter of which includes designing appealing front and back covers, disclaimers, an author's biography, and a table of contents, as well as personalized services, and ISBN codes. Services and options are defined, along with their terms and conditions. Client testimonials, an informational blog, and contacts are included.
https://bookmarketeers.com/
A division of Hillcrest Media Group, the printing company helps independent authors and publishers get their books printed, warehoused, and distributed. It also offers book editing, book design, marketing, and publicity services. Trim sizes, bindings, and special features, such as embossing, headbands or footbands, foil stamping, colored end sheets, and French flaps, are outlined, along with its distribution services, e-book conversions, and other services. Quotes may be requested online.
https://bookprinting.com/
The small printing company in Centralia, Washington offers custom book printing services. Its 7,500-square-foot plant is home to its customer service, design division, digital printers, press room, and production area for binding, trimming, and boxing. Printing perfect bound (softcover) books in-house, Gorham Printing outsources hardcover and plastic spiral just down the road from its location. Printing and design services, pricing, and file preparation resources are included on the site.
https://gorhamprinting.com/
Offering global book distribution and free resources to help authors self-publish successfully, the publisher assists writers in publishing digital, hardback, and paperback editions of their books, distributes books to most online bookstores, and makes them available for purchase from its own shopping site, at wholesale prices, for sale in their own venues. Three publishing plans are offered, a print-and-ship cost calculator is available, and publishing features are included.
https://www.ingramspark.com/
Affiliated with Amazon, the leading book retailer, Kindle Direct is a leading book publisher. The platform began in 2007, allowing authors and publishers to publish their books in the Amazon Kindle Store. In 2016, a paperback option was added, and a hardback option was added in 2021, both of which use print-on-demand technology. KDP accepts books in 44 languages. Editing, ghostwriting, and book marketing services are also offered. Three packages are offered, and contacts are included.
https://kindledirectpublishing.us/
The G7 Master Qualified Certified book company offers bookstore quality printing services, including softback and hardback books, perfect binding, case binding, wire binding, saddle stapling, landscape format, dust cover jackets, laminated covers, cloth covers, leatherette covers, and foil stamping options, with wholesale pricing, volume discounts, short print runs, and instant prices online. Testimonials are posted, and its book layout file guidelines may be downloaded from the site.
https://lightning-press.com/
Lulu is an online, print-on-demand, self-publishing platform. Publishing its first book in 2002, Lulu began publishing and distributing e-books in 2009, and introduced its open-access, print-on-demand service in 2017. Lulu will publish print books, photo books, notebooks, comic books or graphic novels, magazines, cookbooks, yearbooks, wall calendars, or e-books, with size options available. Pricing, bulk ordering, and other resources are available. Books may be sold on Lulu, or elsewhere.
https://www.lulu.com/
Offering book design services for self-publishing authors, Mayfly can offer book cover design, interior page design, book formatting, and typesetting services, as well as assistance with ISBN and Library of Congress registration, print-on-demand support for authors, and assistance in uploading files to platforms like Amazon, KDP, and IngramSpark, with the author retaining full rights and access to publishing accounts. Its process and pricing are defined, and estimates can be requested.
https://mayflydesign.com/
Publishing plans are customized according to the needs of the author and the book, but the publisher's basic plan includes manuscript cleanup and preparation, custom interior layout design, e-book formatting and creation, ISBN and barcode, physical and electronic proofs, and 100% rights and royalties. Its services include book production, distribution, marketing, and pre-publication services, which are featured here, along with pricing and details about its self-publication services.
https://www.millcitypress.net/
Morgan Pierce Media & Publishing
Aspiring authors may submit a well-written and distinctive manuscript, as well as a bio. Morgan Pierce will review the manuscript for quality and style, and provide publishing services, including proofreading, editing, designing, producing, marketing, and distributing the book. Several service packages are available, books can be published in several formats, and the author retains the rights to his work, as well as the royalties from sales. Published books are featured.
https://morganpiercemediapublishing.com/
Schiel & Denver Book Publishers
With its book publisher's office in Houston, Texas, and its registered office in London, England, the publishing company does business internationally, enabling independent writers to become published authors. The publisher provides ISBN book publishing, editing, book marketing, book printing, and global book distribution services, while the author retains all rights and control over decisions around the publishing of the book, with 50% royalties. Its packages and prices are featured.
http://www.schieldenver.com/
The self-publishing resource offers one-on-one customized coaching, a proprietary educational program, an active author community of like-minded impactors, and four publishing platforms, which are compared side by side, including prices. Aside from the educational or instructive components, Self Publishing offers book cover design services, book formatting, and a book upload and publishing package, as well as marketing and publicity services. Podcasts and a blog are included.
https://selfpublishing.com/
The self-publishing resource offers three publishing packages: Become a Bestseller Non-Fiction Packages, Fundamentals of Fiction and Story Package, and Author Advantage Accelerator Package. Each of these is compared side-by-side and includes all of the publishing and set up of worldwide distribution, while the author maintains 100% of the rights and royalties. Also included are tutorials, one-on-one coaching calls, group SPS coaching calls, and an online training program.
https://self-publishingschool.com/
The writing and publishing company specializes in academic and professional books, memoirs, novels, fiction, non-fiction, and other materials. The company can ghostwrite a client's biography, translate it, or provide book editing services, publishing services, cover design, and marketing, as well as prepare a professional book trailer video, each of which is highlighted here, along with a quote request form, telephone number, email address, and an online contact form.
https://wileybookwriters.com/